SKILLZ THAT PAY THE BILLZ

Brand Management

It would be nice to have a magic wand to wave over our ideas and BOOM, a brand is born. It takes attention to detail, consistency, and creativity to create a brand through planning and objectives. My strength is refining goals and turning them into actionable items, and I enjoy taking a simple idea and setting it up to become the next Amazon. And yes, that can happen.

E-Commerce and Retail Management

From SEO to Shopify to Google ads, I’m deeply engaged in the technologies that help brands thrive in the modern marketplace. I am able to take products from concept to launch, with the “wow factor” that will translate to sales. Because at the end of the day we all want to make money, right?

Strategic Planning

For any marketing effort, it’s essential to put together a detailed multi-phase plan, incorporating strategies to maximize revenue all along the marketing funnel. Before rolling out any new initiative, I do the work before doing “the work”, making sure my department is always set up for success. I’m a master of keeping timelines and following through on details.

Digital Marketing

With all of the digital noise out there in the world it takes a lot of falling on your face to compile the right tools and experience for the best digital marketing plan for your business. Well, I have fallen on my face so you don’t have to. Don’t worry, I’ve recovered. With my Digital Marketing Certification from Google, I have put in the work to learn the systems which will optimize the perfect digital marketing campaign.

Creative Direction

Engaging consumer experiences all begin with a creative vision. Whether you’re creating video content, products for more brand exposure, or marketing collateral, concepting and communicating a consistent vision is the key to successful marketing campaign.

Visual Merchandising

This is where art and commerce truly intersect. For a marketing person, there is nothing more gratifying than using your creative talents to conjure up a magical retail space that emotionally hooks a consumer, and subconsciously makes them fall in love with your brand. I cut my teeth working at Vans, and honed my dark arts working at Flying Dog.